Sunday, October 25, 2009

'Glocal Scene'-becoming mainstream without mainstream industries

'Glocal Scene' was about how 'local' musicians could still be known through posting their music in the internet and performing theirmusic anywhere they can. Local bands are not trying to get industries to acknowledge, produce, and promote their music, but are trying to make the sound they want to make and 'share' it with other people. This is definitely different from how the music industry works. Most music industries know that there is a tune that sells, whetherthe sound is creative or not. They produce music for the artist, or at least choose which songs to sell and promote. And as the documentary 'Money for Nothing : Behind the Business of Pop Music' shows, venues and resources to produce and perform music are owned by few promoters-making it hard to distribute music unless they work within the system of the music industry.This makes it hard for musicians who are not making music that can 'sell' be known to a wider range of people.
Glocal Scene shows that nowadays, through the internet music can be distrubuted and circulated throughout the world. Musicians can make the music they want to make, distribute it with low cost, and reach to a wider audience. Since they can work more independantly, various types of music can be made, and musicians could experiment using theircreativity. The documentary is mainly showing this point, but has a limit in that it is only showing English using bands, and in that it has a too positive view of the internet.


The internet has become an alternative place in delievering and promoting music. However, even the internet works under acapitalistic system(or rather it is subject to the evolutionary theory). What is not 'popular', dies out. Of course just being able to post the music on the internet is a great advantage and opens an opportunity to be heard. Many styles of music can be posted on line, but depending on the 'preference' of the audience, some songs or performances will get more clicks or visits while others just fade away in the background, and be forgotten. That is, the internet could be a place where evaluation of what kind of sound is popular and the creation of anothermainstream happens just quicker and faster-something the music industry is doing already.Of course just being able to post the music on the internet is a great advantage and opens an opportunity to be heard.
One French musician in the Glocal Scene said she had to use English on the lyrics of her music, because that was the only way people would even try to listen to it. People wouldn't listen to a 'French' French rock band. This shows howthat even the internet has its mainstreams formed and how it could form mainstream, excluding the various musicians, theirlanguage, style, and artistic forms that are unique of their home.

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